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Blog

Off The Cliff
Google, the world’s biggest search engine, continues to reign supreme as the most influential website on the planet, and their latest modification to PPC ads are designed to ensure their dominance. The new customised Google Responsive Search Ads (RSA) promises to ‘supercharge your existing search campaigns with bigger, more relevant text ads’ by allowing digital marketers to supply up to 15 headl…
  • Thursday, May 16, 2019 4:10 PM
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Off The Cliff
It is said that 65% of people are visual learners, meaning that 65% of your client base is too. Video is easily the most engaging way to convey information to your audience in as little time as possible. Combine this with social media and you have the ability to create a marketing powerhouse using as little as the phone in your pocket. Social Media Scrolling through your feed on any social media…
  • Thursday, May 2, 2019 4:22 PM
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Off The Cliff
Take a seat, grab a couple of microphones and get chatting. Podcasts really are a simple concept, but one that listeners just cannot get enough of. Watching online videos has grown drastically over the last decade, but this has not stumped the growth of podcasts, instead, it has propelled them forward into a world filled with limitless potential and audiences. Speaking specifically in relation t…
  • Thursday, April 25, 2019 4:29 PM
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Off The Cliff
It’s a growing concern, our privacy online. Not necessarily because we’re embarrassed that we’ve been searching for memes online all day. More of the concerns around internet privacy arise when you start getting targeted PPC ads for things you searched for just once on Google or mentioned on Facebook chat to your mates. And it’s not just paid ads; algorithms also understand what organic links you …
  • Thursday, April 18, 2019 4:24 PM
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Off The Cliff
Public Relations is all about creating and developing an affinity for your brand. Just as individuals can make connections and build friendships online, there is huge potential for brands, too. Surprisingly, not all brands have jumped on this trend as developing technology, social and media make it a daunting prospect to execute effectively. Quite frankly, it’s overwhelming for any sized business.…
  • Tuesday, April 16, 2019 11:34 AM
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