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Blog

Off The Cliff
The evolution of text and vocabulary has almost come full circle with the rise of the emoji. Using pictograms to represent words, thoughts and emotions takes us back to cave paintings and the hieroglyphics of ancient Egypt. But as we become ever more reliant on technology, and the ‘fast and disposal’ culture continues, it’s simply quicker to press a button with a smiley face, or send a monkey…
  • Friday, September 2, 2016 3:30 PM
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Off The Cliff
The International Olympics Committee (IOC) has declared a ban on brands who are not official sponsors of Rio 2016 from tweeting about the games. Under Rule 40 of the Olympic Charter, only named sponsors are allowed to use images, hashtags or even seemingly innocuous terms relating to the Olympics in their tweets, or in any form of advertising. ‘Glory’ is banned, so is ‘summer’, and ‘games’ is de…
  • Friday, August 5, 2016 4:37 PM
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Off The Cliff
There’s no question about the hysteria caused as a result of the Brexit vote. Confusion and uncertainty linger in the air, while political leaders scramble for a realistic plan on how to shape the future of the UK. But is there cause for widespread panic? Perhaps not, particularly for media-centric cities like Manchester.  Up until Brexit cast its long shadow across the economic landscape, there …
  • Monday, June 27, 2016 4:23 PM
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Off The Cliff
Digital marketing is an ever-changing art form, with technological advances, guidelines and trends constantly affecting the way we do business. It is therefore helpful to have a good grasp of the previous year’s trends, in order to have a better chance of predicting this year’s and adapting your strategy accordingly. A report by SimilarWeb has handily ranked the top trending websites, and the…
  • Wednesday, June 22, 2016 10:22 AM
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Off The Cliff
Programmatic Media Buying, or simply ‘programmatic’ is the practice of buying digital advertising using an automated method. This is ad space bought on a web page, either through a bidding process, or as a direct purchase.   It’s been heralded as the future of online advertising, but some of the offshoots of the process leave a lot to be desired. A lack of control and transparency means that agen…
  • Friday, June 10, 2016 12:02 PM
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