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Blog

Off The Cliff
Since November 2014, Google has been rewarding ‘mobile-friendly’ content – that is, content which passes Google’s own set of requirements as being optimised for mobile phones – and labelling them as such in search SERPs. The labels have now been removed. The change is purely cosmetic, as how ‘mobile-friendly’ sites are is now being taken into account when choosing where they rank. However, it ind…
  • Monday, September 19, 2016 11:57 AM
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Off The Cliff
The evolution of text and vocabulary has almost come full circle with the rise of the emoji. Using pictograms to represent words, thoughts and emotions takes us back to cave paintings and the hieroglyphics of ancient Egypt. But as we become ever more reliant on technology, and the ‘fast and disposal’ culture continues, it’s simply quicker to press a button with a smiley face, or send a monkey…
  • Friday, September 2, 2016 3:30 PM
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Off The Cliff
The International Olympics Committee (IOC) has declared a ban on brands who are not official sponsors of Rio 2016 from tweeting about the games. Under Rule 40 of the Olympic Charter, only named sponsors are allowed to use images, hashtags or even seemingly innocuous terms relating to the Olympics in their tweets, or in any form of advertising. ‘Glory’ is banned, so is ‘summer’, and ‘games’ is de…
  • Friday, August 5, 2016 4:37 PM
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Off The Cliff
There’s no question about the hysteria caused as a result of the Brexit vote. Confusion and uncertainty linger in the air, while political leaders scramble for a realistic plan on how to shape the future of the UK. But is there cause for widespread panic? Perhaps not, particularly for media-centric cities like Manchester.  Up until Brexit cast its long shadow across the economic landscape, there …
  • Monday, June 27, 2016 4:23 PM
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Off The Cliff
Digital marketing is an ever-changing art form, with technological advances, guidelines and trends constantly affecting the way we do business. It is therefore helpful to have a good grasp of the previous year’s trends, in order to have a better chance of predicting this year’s and adapting your strategy accordingly. A report by SimilarWeb has handily ranked the top trending websites, and the…
  • Wednesday, June 22, 2016 10:22 AM
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