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Blog

Off The Cliff
Google is a part of modern day-to-day life. The search engine receives over 3.5 billion searches a day (we asked them ourselves). Gone are the days of looking up words in dictionaries, tuning into the news for the weather and even those dusty phone books. When we want to know something, we ask Google. Having just celebrated its 20th birthday, we have decided to have our own little celebration pie…
  • Wednesday, September 5, 2018 3:26 PM
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Off The Cliff
The latest event that captured ActiveWin’s interest was one of the famous MPA Big Debates held in the Neo Building. In a city heavily focused on the digital and marketing industries, holding a debate about ‘brand trust’ was going to stir some interest. And it did. The event has managed to attract a full house, and if it wouldn't have been held so late, people would have probably dissected this in…
  • Monday, July 30, 2018 8:31 AM
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Off The Cliff
At the end of June 2018, the UK Gambling Commission released a report which detailed the enforcement actions it has taken against operators over the last year. High-profile incidences of the guidelines being enforced included:  888’s record fine of £7.8 million for ‘failing to protect vulnerable customers’ William Hill’s £6.2 million penalty package for ‘breaching anti-money laundering and so…
  • Friday, July 13, 2018 12:22 PM
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Off The Cliff
22 years after its initial launch, the DoubleClick name is soon to be no more. That’s right, as part of Google’s rebranding of its advertising suite, DoubleClick – along with AdWords – will cease to exist from Tuesday 24th July. So, what exactly will this mean? Google insist that the tools that DoubleClick provide will remain intact and this move is simply part of an overall rebrand. Dan Taylor…
  • Tuesday, July 10, 2018 10:50 AM
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Off The Cliff
Ok, no-one is yelling ‘marketing’s coming home!’ from the rooftops, but the 2018 World Cup could not only be a golden opportunity for Gareth Southgate’s men, it could also be a vital platform for marketers. With this in mind, we take a look at some of the marketing trends that have defined the World Cup so far. It is a well-known fact that sponsorship is down for the 2018 edition of the tournamen…
  • Wednesday, July 4, 2018 12:20 PM
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