Google Play Store Open For Business For Gaming Apps

It’s been a long wait for gaming operators, but it’s finally here. Google has opened the Google Play store to gambling apps, expanding opportunities to the Android market for brands like Betfred.


So why is this such big news?

Historically, online gaming operators would have to distribute your Android gaming app either on their own or through a third party. With Android market share growing from about 15% in 2011 to almost 47% in May 2017, it is an obviously appealing segment for operators. Android app popularity shows no sign of slowing down, either.

Since operators found it both difficult and expensive to market their apps to Android users, it became an unattractive option to invest in. Many were left with little option but to reluctantly abandon Android app development. Naturally, the lack of a viable channels to market a gaming app effectively alienated almost half of the potential mobile betting revenue. A tough pill to swallow for anyone.

This is precisely why gaming operators and affiliates have rejoiced with the opening of Play store for betting apps. Of course, there are legalities and requirements that need to be met, including a valid gaming license, an application vetting process and several compliance measures before Google grants permission to market apps to Android players. However, with mobile gambling increasing in double digits every year and estimated to be valued at $100bn by 2018, the future of online gaming is heading towards mobile.

The new option means incredible opportunity for Android app developers like Degree53 who cater to the online gaming market. Likewise, it was welcomed by our media buying team at ActiveWin, who specialise in ASO (app store optimisation) marketing for our clients like Foxy Casino and Prospect Hall. Get in touch for additional information on how we can help your marketing efforts in any e-commerce vertical.