TiE Event: Exploring Corporate Responsibility with Childline and Beaverbrooks

On Tuesday, 17th October ActiveWin Media attended another one of TiE UK North’s private events.

The theme this time was ‘How a company’s corporate and personal values help grow the business and benefit charities’ with guest speakers Dame Esther Rantzen and Mark Adlestone, Chairman of Beaverbrooks.

Dame Esther Rantzen, who began her day on the set of BBC’s Breakfast Show, completed her whirlwind Manchester blitz at the TiE event.  The evening began with a brief overview of how she started Childline 31 years ago, giving moving examples of children’s stories and how they helped them from their call centre, based locally in Salford. The importance of the Childline charity and how children that have been helped in the past has a profound impact on children and society today. It wasn’t an easy road to take, as there were problems when first opening the charity – like the call centres being overwhelmed and unable to deal with the number of calls trying to get through.

But, like most things worth doing, Dame Esther and her volunteers remained steadfast and have helped countless children over three decades, many of whom now give their own free time to support kids who need to talk to someone.

Next up was Mark Adlestone, Chairman of the Beaverbrooks jewellery chain. The firm has continued their benevolent philosophy by donating 20% of their profits to charity every year. Bucking the typical corporate responsibility model of an official charity, Beaverbrooks gives to multiple organisations. They believe that it is better to give £1 to 100 people than £100 to one person. The business also encourages employees to take 16 hours out of their working hours to contribute to a local charity of their choice.

Mark has developed a philanthropic approach to the Beaverbrooks business model, which has given over £11m to charities since the year 2000. The Adlestone family firm was founded in 1919 and is still a family run business, with 71 showrooms across the UK.

TiE North connects young businesses with some of the most experienced entrepreneurs, both regionally and internationally, who give their time and expertise to help develop the next generation of success stories. Mentors also connect businesses to the ecosystem of support (including funders) that they need to grow and flourish. ActiveWin Media assists in the mentoring of your entrepreneurs and encourages businesses to contact TiE about how they can help.

If you wish to support ActiveWin Media in our efforts to raise funds for treatment and a cure for Spinal Muscular Atrophy, please visit our JustGiving page. Any donation, big or small, makes a difference.