Successful paid media and social campaigns are all about the strategy behind the keywords. Our team of experts are Google certified and keep up to date with the latest PPC and social media developments from all major search engines and social platforms.
- We keep a clear account structure with tightly-themed groups of keywords to reduce PPC cost per click and improve quality of ad messages
- Direct traffic to relevant landing pages that are designed to convert
- Identify optimum hours of the day and days of the week to create PPC bidding strategy around these times
Great display media buying is a science and art, and we are masters of both. Our media buyers use complex bidding strategies for paid channels to get your message in front of the right audience. Working with highly regulated industries like gambling, finance, medical and banking means human beings make sure our media buys...an important difference to pure programmatic buying.
- Experienced media buyers seek out where your audience hangs out online
- Campaigns are AB tested for the most effective outcome of your campaign
- Banner design is included as part of our service
- Social media campaigns are micromanaged throughout the day to ensure optimization and effectiveness
Conversion Rate Optimisation
Once we’ve built PPC AdWords and display banner ads, we will direct potential customers to purpose-built landing pages. These landing pages are specifically designed to convert traffic. All creative will be tested to identify what is driving the highest conversion.
- Channels are continually refined and optimised
- Thorough insights, statistical analysis and external research provided
- Proven to improve exposure and acquisition of successful campaigns significantly