With over 590 million members creating over 2 million posts per day, trying to locate the content best suited to you and your business can be an unenviable task.
LinkedIn, to their credit, have set about addressing this issue with the introduction of the newly-branded LinkedIn Pages.
Formerly known as LinkedIn Company Pages, the rebuild bids to simplify the way in which brands and organisations converse with members that appear to hold relevant interests and skillsets.
As all business owners and professionals will know only too well, communities are imperative to success.
The below is what a company community can consist of:
- Potential Clients
Together, the above can help to drive your brand through conversations best suited to that of your business. That is exactly where LinkedIn Pages is designed to come into its own.
Already implemented in the US, LinkedIn Pages should be fully functional worldwide in the coming weeks.
Product lead Sparsh Agarwal hopes that the rebuilt feature will allow users to easily differentiate on what they read through Content Suggestions.
She said: “91 percent of marketers feel that their content marketing is unsophisticated. This is a pain point that we hear repeatedly. There is just so much content out there. Finding the right content is like finding a needle in a haystack.”
In Content Suggestions, LinkedIn now hope that the above concerns are a thing of the past. The function has been designed to give users a clear picture of the topics and content that is currently trending within their target audience.
What’s more, audiences can be categorised by job function, location, industry, company size and seniority.
Let’s take a look at the three pillars that LinkedIn Pages has been built on, shall we?
Join the Conversations That Matter
Admins of LinkedIn Pages can now link their brands to particular hashtags and, in doing so, can confidently keep on top of and respond to conversations surrounding relevant topics.
In addition, they can now share documents like PowerPoint presentations, PDFs and Word Docs as well as video, images and text updates. In doing so, admins are providing further resource to their community and establishing themselves as an authority.
Know and Grow Your Audience
Anyone in the marketing world will be only too familiar with this problem. It can be difficult, at least during the early stages, to understand exactly what type of content will provide value to potential readers.
With the introduction of Content Suggestions, finding the perfect content to share to your audience has never been easier. Through surfacing current topics and trending content, admins can post to their community with confidence on the back of these provided insights.
Engage Your People
As we all know, a company is nothing without the people working there.
LinkedIn Pages not only helps companies to better engage with their staff, it gives them a voice.
Through an array of new tools, organisations can reshare their employees’ public posts and will soon be able to do the same when their company page is mentioned in items such as product reviews and testimonials.
In doing so, companies will be able to showcase conversations that LinkedIn users are having about them and stand out from their competitors.
As you would expect, we are as active on LinkedIn as our name suggests and can’t wait to get stuck into some of the new features on offer.
Connect with ActiveWin today and see for yourself what we’re all about.