Social media is going to be a game changer in 2019.
In reality, it has been of paramount importance to any brand or company worth their salt for a number of years.
However, blindly posting without a set strategy can be extremely costly, and you can bet that your competition is giving social media the kind of attention that it deserves.
If you’re wondering how best to keep on top of your social media management, fear not, you’re not alone.
The below blog will take a look into five of the best tracking tools and explain how to measure social media marketing performance.
First up, an old favourite…
The beauty of Hootsuite is that it allows you to manage multiple social networks under one account, including;
While we would always advise against publishing identical posts across multiple platforms, Hootsuite can prove to be a real time saver for portraying your message across all of your channels.
Gone are the days of having to log in and out of your pages and post individually, Hootsuite provides a centralised location that allows you to manage all of your accounts in one place.
What’s more, if you have multiple people managing your social media presence, it can be difficult to keep on top of who has replied to what and who has scheduled a post.
The delegation tool allows you to do exactly that – delegate work to members of your social media team.
Hootsuite also hosts an internal messaging system that allows members to send private messages within the application, making it easier to communicate and keep on top of a workload.
Let us not forget that users don’t have to disclose their password to other members, you can’t be too security conscious after all.
Available on mobile and tablet, as well as on the traditional desktop format, users can take Hootsuite with them wherever they go.
As far as basic functionality goes, TweetDeck is one of the more rudimentary platforms to use.
If you’re fairly new to managing a social media campaign, we highly recommend making TweetDeck your new home of tweeting.
With an ability to schedule tweets and monitor basic social media performance metrics, TweetDeck also allows you to manage multiple accounts.
You can even prioritise your columns in order of importance. You can have columns that include your home feed, notifications, direct messages and activity of those that you follow as well as particular lists and keyword searches.
If you want to be really sneaky, you can add columns to monitor the activity and engagement of your competition.
TweetDeck also allows users to stay on top of important tweets by setting up desktop alerts.
Without doubt, one of our favourites. We’d recommend TweetDeck to anyone looking to manage and track their Twitter activity as easily as possible.
Much like Hootsuite, Buffer is a wonderfully useful application in that it allows members to manage accounts from a variety of social media platforms, all under one roof.
Arguably the most impressive function on offer with Buffer is the immediate ability to track your social media performance metrics.
Users can open up a particular post and select from a drop-down that includes;
- Post reach
- Post impressions
- Link clicks
Buffer also includes a reporting section that allows users to pull data for themselves or their clients.
Up to 25 team members can be a part of the team, with varying access levels available. ‘Full posting’ access allows a user full control, whereby the ‘approval required’ access means that no posts are finalised until they have been reviewed.
Buffer’s browser extension allows for adding to an existing queue when relevant content is viewed on the go. Like a lot of the tools around nowadays, Buffer includes a scheduling facility. However, unlike many others, it allows for users to schedule on Instagram.
Buffer truly is the jack-of-all-trades.
Wouldn’t it be great if you could find out exactly how far your tweets travelled?
With TweetReach, you can do exactly that.
You can easily find out who are your most influential followers on Twitter, and which accounts are having the biggest impact by sharing your posts.
From there, you gain a further understanding of your target audience and who you should be focusing on.
With TweetReach, you can track specific keywords, hashtags and URLs. With a standard account, users can view the history on an existing tweet, up to the last 100 activities. With a pro account, this number increases to 1,500.
Their account management allows members to measure engagement rates and follower growth over a period of time.
What’s more, you can keep tabs on how your content is performing, by seeing which tweets are resonating the most with your audience.
For those wanting to gain a further understanding of why certain tweets perform better than others, TweetReach has the answers.
Social Mention is different to the others on our list in the sense that it acts as a search engine for finding mentions of your brand, or any term of your choice.
It perhaps isn’t the easiest on the eye, but the functionality has everything that you could hope for. If we’re honest, the layout of Social Mention reminds us of Google from the early days.
With an ability to export all data onto a spreadsheet, users really can filter their results in any way that they like.
Members can specify the types of platforms that they would like to search from, with details on keywords and users available.
You can even extract data on how often your brand is mentioned.
Social Mention is a fantastic tool for those looking to establish which terms they should be targeting.
Each of the above trackers have their own advantages. One thing that they all have in common, however, is an ability to measure your social media marketing performance.
With social media, you really do get out what you put in.
It’s time to start taking this incredible medium seriously, and investing in tracking tools is the best place to start.