Peninsula

Strategic PPC and affiliate marketing campaigns helped Peninsula become one of the top providers of business services. They are now top providers of HR, employment law, and health & safety support for SMEs.

The Acquisition Brief

Peninsula needed support with its PPC and affiliate marketing channels, as one of the most successful providers of outsourced services in the UK. The company turned to ActiveWin to develop a formidable online presence and drive online acquisition through PPC, and lead generation through a new affiliate programme.

Our remit was to achieve high visibility and maximum promotion within acquisition cost parameters, and produce accurate and timely weekly and monthly reports.

What We Did

Our PPC and media campaigns directed traffic to purpose-built landing pages to submit queries, or call a trackable toll-free number.

Google Ads tracking was improved with use of bespoke journeys, while the Media Buying team tested multiple traffic sources using email marketing, display advertising, offline campaigns and lead generation to exert full control over budgets.

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Results

After blending direct lead generation and email campaign tests, we launched rolling tests of different channels to find best performers. Then, we created new tests against the previous winners to constantly improve results.

In April 2014, ActiveWin launched Peninsula Partners – a B2B affiliate marketing programme, which provided B2B sites with free advice tools to generate leads for the Peninsula telesales team.

Brian Young
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GOT A QUESTION?

The ActiveWin team of digital experts are always looking to add the best acquisition channels to our marketing mix. If you are interested in discussing a new source of traffic, call Brian Young to arrange a meeting.

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