Paid Social

Social media is a fast-moving beast. Fortunately, ActiveWin is a social media marketing agency, and we’re well acquainted with speed. While high engagement is important, our focus is on creating paid social ads that have a positive impact on your bottom line. This is our specialism.

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WHAT IS PAID SOCIAL?

By paying for sponsored ad placements across platforms such as TikTok, LinkedIn, Snapchat, Instagram and Facebook (Meta) you can use interest targeting to reach audiences that convert to valuable leads for your business and build vital brand awareness.

Far from an emerging digital marketing method, global social media ad spend is expected to exceed £200 billion in 2025. That doesn’t mean it’s too late to get your car on the track, so to speak. It does mean you need to know what you’re doing to navigate the twists and turns, to ensure that your products or services get in front of the right people.

Paid social isn’t the right choice for every business, but if you want to reach new audiences at a low CPA, increase conversion rates, easily measure success and broaden your marketing portfolio – it’s something you need to consider.

PAID SOCIAL STRATEGY THAT CONVERTS

Smart paid social media strategies link business goals to segmented audiences with content specifically curated for the platform they are displayed on.

With a carefully considered plan for targeting and retargeting, you can hit of top of funnel (cold) leads and mid/low funnel (warm) leads – casting the net wide to find high value audiences with intent to convert.

Our steps to setup and optimise successful paid social ads are clear and concise and have proven results. We cover all bases in a streamlined way so that we know everything that matters to your business and your audiences and get your ads live in no time.

  • Defining business goals – With your input, we detail your business goals and how a paid social campaign will help you achieve them.

  • Market Audits & Insights – We conduct in-depth audits of your current marketing efforts to uncover what has resonated with your audience (and what hasn’t). Leveraging market insights, we provide a clear roadmap for driving your brand’s growth.

  • Social Media Advertising – From platform analysis to campaign development to budgeting and bid optimisation, we handle every aspect of social media advertising. This can include the creative execution of impactful ad content designed to convert.

  • Digital Strategy – By merging content strategy with advanced performance marketing techniques – such as retargeting, segmentation, and cross-platform conversion – ensure each ad maximises the unique potential of every social channel.

  • Channel Optimisation – With a data-driven approach, your ads are placed across the most relevant platforms and devices. Precise targeting puts your message in front of the right audience at the right time. Ad accounts are checked daily for opportunities to improve.

  • Data Reporting & Analysis – We provide clear, actionable insights through comprehensive data reporting and campaign analysis. You’re enabled to make informed decisions using intuitive, real-time dashboards.

  • KPI Tracking & Goal Measurement – We track each campaign’s performance, aligning results with your brand’s KPIs – whether it’s engagement, reach, traffic, lead generation, or conversions – to ensure your business objectives are met.

The list above contains a lot of complexities in seven short bullet points. Our aim is to protect you from the complex by providing simple and effective outputs with regular reporting and friendly faces to discuss your paid search campaign performance with.

Once you’ve been onboarded, you’ll soon see that our day-to-day processes are slick and are designed for us to act as an extension of your business rather than an external function.

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