Reach the customers your competitors miss.
Microsoft Ads, formerly Bing Ads, could be your most underused growth channel.
While most brands focus solely on Google, savvy marketers are discovering the untapped potential of Bing and the Microsoft Advertising Network. At ActiveWin, we help you break away from the crowd and find new audiences in smarter, more cost-effective ways.
Why Choose a Bing Ads Agency?
When budgets are tight and competition’s tough, every click counts. That’s where a Bing Ads agency like ActiveWin steps in. We don’t just “add Bing” as a side campaign, we treat it like the serious channel it is.
Microsoft Ads give you access to customers across Bing, Yahoo, AOL, and the entire Microsoft Search Network. That’s millions of people you’re not reaching with Google alone. The best part? It’s often cheaper, with lower CPCs, less competition, and higher intent.
What’s not to like? On Bing, as we are part of the Microsoft Partner Programme, we can get clients £2,500 free ad spend in their first month when they spend £500. We also get priority access to customer support.
What Are the Benefits of Microsoft Advertising?
Here’s what makes Bing PPC worth your attention:
- Lower cost-per-click: Bing Ads are typically less expensive than Google Ads, helping you squeeze more out of your PPC budget.
- Better visibility with older and more affluent users: Bing’s demographic skews older, higher-income, and desktop-based, perfect for certain e-commerce or lead gen brands.
- Access to premium search partners: Reach users across Yahoo, MSN, AOL, Outlook, and other Microsoft properties.
- Easy import from Google Ads: If you’re already running Google Ads, we can import and optimise your campaigns on Bing without starting from scratch.
We’re not here to talk up a platform for the sake of it. We’ll only recommend Microsoft Ads when it fits your audience, goals, and growth potential. And when it does, we go all in.
What Our Bing Ads Services Include
Our Bing Ads management is built around one thing, performance. Whether you’re looking for quick wins or long-term ROI, we offer full-service support across the Microsoft Ads ecosystem.
Our core Bing PPC services include:
- Microsoft Ads audits – Honest, jargon-free assessments of existing accounts
- Campaign setup and targeting – Built around your products, your goals, and your audience
- Bing Shopping Ads – Perfect for e-commerce brands ready to branch out from Google
- Remarketing – Bring back browsers with smart, dynamic remarketing strategies
- Bid and budget optimisation – We squeeze every bit of value from your ad spend
- Real-time performance tracking – No waiting around for reports, see your results as they happen
- Ongoing testing and refinement – Your campaigns don’t stand still, and neither do we
We don’t just set and forget. We analyse. We improve. We scale. That’s why clients trust us with six-figure monthly budgets across multiple ad platforms.
A Microsoft Advertising Strategy That Works
Here’s how we typically run a Bing Ads campaign at ActiveWin:
- Discovery & Research
We get to know your business, products, and audience. We also assess your current PPC setup, whether that’s Google, Microsoft, or both. - Campaign Build or Audit
Whether you’re starting from scratch or optimising a live account, we build solid campaigns with smart ad copy, structured targeting, and accurate tracking. - Live Testing & Iteration
Once campaigns go live, we start learning. We refine keywords, test creatives, and adjust bids based on real-world data. - Expansion & Scaling
As your Bing Ads start to convert, we scale the winners and drop what’s underperforming. The goal is simple, better ROI with less waste.
If you’ve got Google Ads up and running, we can align your strategies across both platforms and pull in learnings from each. We’re always looking for the next opportunity to grow your reach.
Bing Ads for eCommerce and Lead Gen
Microsoft Advertising isn’t just for search. It’s a powerful tool for both eCommerce brands and service providers. Our Bing Ads services are tailored for:
- Retailers using Bing Shopping – Get your product feed in front of high-intent searchers on desktop
- Local businesses – Appear in map packs and location-specific searches
- B2B lead generation – Target decision-makers with buying power
- Professional services – Reach older, more affluent users who still use desktop search
We’ve helped brands across fintech, health, travel, and property scale through Microsoft Ads, often at lower CPAs than Google. If your audience is out there, we’ll find them.
Who Manages Your Campaigns?
Every Bing Ads account at ActiveWin is managed by a dedicated PPC specialist. No bots, no fluff, just people who know their stuff.
Our team is based in Manchester, and we bring years of cross-industry experience with us. Whether you’re running your first Microsoft campaign or migrating from another provider, we’ll guide you every step of the way.
Already have a Bing Ads account? We’ll audit it, optimise it, and unlock its potential. Starting fresh? We’ll build a campaign that fits your goals and budget from day one.
Real Results with Microsoft Advertising
We’ve worked with businesses who came to us thinking “Bing doesn’t work.” Then we proved otherwise.
From eCommerce stores seeing 40%+ ROAS gains, to service businesses cutting CPL in half, Microsoft Ads can drive serious results. And we’ve got the track record to prove it.
Want to know what that could look like for you? Let’s talk.
Work With Bing Ads Experts
You’ve got the products. We’ve got the platform know-how. Let’s put them together.
If you’re ready to explore Microsoft Advertising, or want to know whether Bing Ads could work for your business, talk to our team today. We’ll give you an honest view and a clear plan.
Bing Ads FAQs
What is Microsoft Advertising?
It’s the PPC platform that powers ads across Bing, Yahoo, AOL and more. Think Google Ads, but for the Microsoft network.
How much do Bing Ads cost?
Generally less than Google Ads. We’ll help you set a realistic budget and make the most of it.
Is Bing Ads right for my company?
If you’re looking to diversify your traffic sources, lower your CPCs, or reach a new demographic, then yes. We’ll help you figure out where it fits in your wider strategy.
Do you offer Bing Shopping or remarketing?
Yes, we manage full Microsoft Advertising campaigns, including Shopping feeds and remarketing setups.
Can you improve my existing Bing Ads account?
Absolutely. We offer detailed audits and can take over management with full transparency and KPIs.
Ready for the Fast Lane?
You’re Digitally Driven like us. That’s great – it means you’re on the right track and geared towards winning performance. You don’t win without the occasional stop-off to evaluate and optimise though. We’re offering you a free pit stop consultation: 30 minutes with our expert team to diagnose anything holding you back, and shed light on opportunities to accelerate past your goals. Book your pit stop today and we promise there’ll be no more driving puns.
Speak to Josh
