Google Ads Agency

Performance-first. Always.
Google Ads works fast, but only if you know how to use it. That’s where we come in.

At ActiveWin, we manage high-performing Google Ads campaigns that do more than just generate traffic. They drive real results, from increased sales to lower acquisition costs. Whether you’re an eCommerce brand looking for scale or a service business chasing leads, our Google Ads management is built around one thing: ROI.

Why Work With a Google Ads Agency?

Google is where buying decisions happen. But getting in front of the right customers takes more than launching a few keyword ads. You need a strategy, tight targeting, and constant optimisation. You need people who live and breathe PPC.

That’s us.

We’ve been running Google Ads campaigns for over a decade across some of the UK’s most competitive sectors. From retail and travel to finance and healthcare, we’ve helped brands grow fast without wasting budget.

What Is Google Ads?

When people search on Google, they’re usually looking for something specific – a product, a service, or a solution. Google Ads helps you show up right at that moment, giving you a chance to connect with them before your competitors do.

The platform lets you choose the search terms you want to appear for, and you pay when someone clicks. You can also run ads across YouTube, Gmail, and a huge network of other websites.

But here’s the thing: just setting up an account and choosing a few keywords isn’t enough. To get real results, your ads need to be well-targeted, your budget needs to be smartly managed, and your messaging has to land. That’s why so many businesses work with experts who do this every day.

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What Our Google Ads Services Include

We don’t offer cookie-cutter PPC. Every Google Ads campaign we run is built around your goals, your audience, and your growth potential.

Our Google Ads management services include:

Account audits – We identify what’s working, what’s not, and what to do next

Keyword research and targeting – We find profitable keywords and structure your campaigns for scale

Search and Display Ads – Get seen on Google search, YouTube, and thousands of websites where your customers spend time

Shopping Campaigns – Show your products directly in Google results with price, image, and store info

Remarketing – Reconnect with people who visited your site but didn’t take action the first time

A/B Testing and Optimisation – Try out different ads and see which ones actually perform, then double down on what works

Conversion Tracking – We’ll show you which clicks led to real sales or leads, so you know what you’re getting from your spend

How We Build High-Performance Google Ads Campaigns

Whether you’re starting from scratch or need help fixing a struggling account, our process is straightforward and built for performance.

Discovery and Goals
We start by understanding your business, your audience, and what success looks like.

Campaign Build or Audit
We build new campaigns or restructure existing ones. Every decision is guided by data, not guesswork.

Targeting and Ad Creation
We find the right keywords and write sharp, high-converting ads that speak to your customers.

Launch and Test
Once live, we closely monitor performance and run tests to find what converts best.

Optimise and Scale
As the data rolls in, we fine-tune bids, budgets, and targeting. We scale the winners and cut the waste.

We don’t just set up campaigns and leave them running. Every account is actively managed by our Manchester-based PPC team.

Why Choose ActiveWin?

When looking for a Google Ads agency, there are plenty out there to choose from. Not many have the track record we do.

We’ve been managing paid media since 2013, and we started in one of the UK’s toughest markets: online gambling. It’s where we learned how to win in competitive, highly regulated spaces. And we’ve brought that mindset into every other industry we’ve worked in.

Our clients stay with us because we’re transparent, focused on performance, and always pushing for better results. We act fast, test everything, and never waste your time with vanity metrics.

Google Ads for Every Industry

We’ve delivered Google Ads success across:

eCommerce – From fashion to homeware, we drive product sales at scale

Lead generation – Great for B2B, finance, education, and local services

SaaS and subscriptions – Data-led acquisition strategies that scale

Travel and hospitality – Reach customers in key moments with seasonal targeting

Healthcare and wellness – Run high-impact campaigns within compliant boundaries

No matter the sector, we tailor your Google Ads campaigns to your audience and goals.

Real Results, Backed by Data

We believe in performance you can see. That’s why all our campaigns come with real-time tracking and clear reporting.

You’ll always know what’s working, what we’re testing next, and where we’re focusing your budget. We’ve helped brands double their ROAS, cut cost-per-lead in half, and scale their growth without scaling spend.

Want proof? We’ve got the case studies to back it up.

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Talk to Google Ads Experts

Your audience is already searching. Let’s make sure they find you.

If you want expert Google Ads management without the fluff, contact ActiveWin today. We’ll take a look at your setup and build a plan to improve your performance fast.

Speak to our Google Ads team →

FAQs About Google Ads

What does a Google Ads agency do?
We handle everything from setting up your campaigns to managing them day to day. That includes writing ads, choosing keywords, tracking results, and making ongoing improvements so your budget works harder.

How much should I spend?
That depends on your goals and how competitive your industry is. Some brands do well on £1,000 a month, others spend £50k or more. We’ll look at your market and help you land on a number that makes sense.

Will Google Ads work for my business?
In most cases, yes. If people are searching online for what you offer, Google Ads can help bring them to your site. We’ll give you a straight answer based on your specific market and goals.

I already have a Google Ads account. Can you take over?
Absolutely. We’ll start by reviewing what you’ve got, spot any issues or wasted spend, and then either improve the setup or rebuild it if needed.