Yes. Your store should have live products, clear pricing, and a smooth checkout. We also review key pages to make sure traffic has a clear path to purchase.
What is Shopify PPC, and how can it help my store?
Shopify PPC (pay-per-click) is a type of advertising that allows your store to appear in front of potential customers at the exact moment they are searching for the type of products you sell. As a Shopify PPC agency, we use these campaigns to place your brand right at the top of search results, and you only pay when a user clicks on your ad.
A strong Shopify PPC management campaign can:
- Increase visibility for your best-selling and high-margin products
- Drive consistent, high-intent traffic to your store
- Improve conversion rates through targeted landing pages
- Deliver measurable, scalable revenue growth
As a results-driven Shopify PPC agency, we focus on aligning ad strategy with your commercial goals and ensuring every click has a clear path to purchase.
Which ad platforms work best for Shopify stores?
An effective PPC strategy for Shopify stores is rarely built for single platform. We focus on building multi-channel campaigns that meet your customers wherever they browse and buy. The key platforms are Google Ads and Meta Ads (Facebook and Instagram).
Google Ads is the foundation of most high-performing Shopify PPC agency campaigns as it captures users with clear purchase intent. When shoppers actively search for products you sell, your ads can appear at the very top of the results, giving your store immediate visibility ahead of competitors.
Meta Ads are ideal for building demand as well as capturing it. These platforms are great at reaching new audiences or engaging previous visitors through highly visual, creative-led advertising.
We use Meta to:
- Promote products through eye-catching image and video ads.
- Target users based on interests, behaviours, and demographics.
- Run dynamic remarketing campaigns to bring back shoppers who viewed products but didn’t purchase.
Google Ads work best for immediate sales by reaching a high-intent audience, and Meta ads support brand building and discovery. When combining both platforms, it creates a well rounded Shopify PPC campaign.
What makes Shopify PPC different from standard Google Ads?
Shopify PPC goes beyond driving clicks. It’s built to optimise your entire eCommerce journey. Unlike standard Google Ads, Shopify-focused campaigns work directly with your product feeds, inventory, and store data. This allows us to optimise around revenue, profit, and ROAS, not just cost per click, while supporting full-funnel strategies that attract, convert, and retain high-value customers.
How do I measure the success of Shopify PPC campaigns?
A successful Shopify PPC company campaign won’t just bring traffic; it will convert into profitable growth. At ActiveWin, we focus on clear, transparent performance metrics that matter to your business:
- Return on ad spend (ROAS)
- Cost per acquisition (CPA)
- Conversion rate
- Average order value (AOV)
- Customer lifetime value (CLV)
We integrate Shopify analytics, Google Analytics, and platform-specific tracking to provide a complete view of performance. You’ll receive regular, easy-to-understand reports and strategic insights, so you always know how your investment is performing and where the next growth opportunity lies.
How long does Shopify PPC take to see results?
As a Shopify PPC agency we aim to deliver faster visibility than organic channels offer, but long-term performance comes from optimisation, not guesswork. Most stores can see traffic increase and initial sales within days of launch.
Strong, scalable results can typically develop over a 4 to 8 week optimisation period, as campaigns are refined based on real performance data. During this phase, we test audiences, keywords, and creative while reallocating budget toward the highest-return products and channels.
The focus is on building a profitable, sustainable growth engine, not just short-term spikes.
Can Shopify PPC work for small or new stores?
Shopify PPC services for small or new stores can accelerate growth, but it needs to be done strategically. Our paid advertising process involves testing products, identifying winning audiences, and generating early sales data.
As a Shopify PPC agency, our team focuses on controlled budget testing, high-intent keywords and audience targeting, and conversion rate optimisation to improve on-site performance. When it comes to smaller stores or start-ups, we understand it’s important for campaigns to scale simply with growth, we create each Shopify PPC campaign with this in mind. We ensure your ad spend is invested wisely, right from the beginning of your eCommerce journey.
At ActiveWin, we are a Shopify-focused PPC agency that understands the full eCommerce ecosystem, from product feed management and tracking to checkout optimisation and customer lifetime value. Our approach is multilayered to help your business scale with confidence and control. Whether you’re a growing brand or an established retailer, we create a Shopify PPC campaign that’s aligned directly to your goals.
Based in the UK, we support Shopify brands locally and nationally. Contact us today if you’re searching for a trusted Shopify PPC Manchester partner or a results-driven agency to manage campaigns across the UK and beyond. Our team is ready to help you grow.
FAQs About Shopify PPC
Absolutely. We can take over existing Google Ads and Meta Ads accounts, audit performance, remove wasted spend, and optimise campaigns to improve results.
PPC performs best for products with proven demand, competitive positioning, and strong margins. We typically start with best-sellers or hero products before scaling further.
Yes. Shopify PPC can drive traffic and sales faster than organic channels. While early results can appear quickly, long-term success comes from ongoing testing and optimisation.
Ready for the Fast Lane?
You’re Digitally Driven like us. That’s great – it means you’re on the right track and geared towards winning performance. You don’t win without the occasional stop-off to evaluate and optimise though. We’re offering you a free pit stop consultation: 30 minutes with our expert team to diagnose anything holding you back, and shed light on opportunities to accelerate past your goals. Book your pit stop today and we promise there’ll be no more driving puns.
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