No. Every project is built in Manchester by our in-house team. No offshore studio. No white-labelled builds from a third party. The people who scoped the project build it.
Most web agencies build the site. We build it and then run the campaigns that send traffic to it. That single fact changes everything about how our developers make decisions, because the people checking whether your conversions are attributing correctly sit fifteen feet from the people who built the tracking.
ActiveWin started as the in-house digital team at Betfred in 2013. Three people. An iGaming environment where a page that loads slowly raises paid media costs, and a landing page that does not convert wastes campaign spend in real time. That context is not something we read about. It is where we learned to work, and it is still the standard we build to.
We now have 140+ in-house specialists. The web development team and the marketing team are in the same building, working the same accounts. No handoff. No communication gap between the people who built the site and the people who need it to perform.
Why Your Website Needs to Be Built by People Who Understand Marketing
The version of this problem that businesses describe most often is not a technical failure. It is a structural one. The agency that built the site and the agency running the marketing are two different companies, and when something is not working, both of them have someone else to point at. Tracking fires incorrectly. The campaign landing page says something different from what the ad promised. The site was handed over at launch and nobody owns what happens to it next.
Developers who have never had to explain a conversion drop to a client do not build tracking the same way as developers who do that every week. The accountability is different. When your web team and your marketing team share an invoice, that accountability is built in from the brief.
We have run paid campaigns in financial services, iGaming, and healthcare since 2013. None of those clients could afford to not know whether their budget was working. That is the performance standard our development work is held to, regardless of whether we are running your campaigns.
What Our Web Development Services Include
From a single campaign landing page to a full e-commerce platform, our in-house team handles the complete build.
Website Design and Build: Custom sites built for performance from the ground up. Landing pages to full multi-page builds across any sector.
E-Commerce Development: Shopify, WooCommerce, and custom e-commerce platforms with product feeds, payment gateway integrations, and conversion-focused UX.
Tracking and Analytics Setup: GA4, Google Tag Manager, Meta Pixel, and third-party attribution configured and verified before a single campaign penny is spent.
Core Web Vitals and Site Speed: Performance work that improves both organic rankings and Quality Scores. Not a one-time fix. Monitored after launch.
UX and Conversion Rate Optimisation: User journey audits and A/B testing driven by real traffic data. Improvements made to what the numbers say, not what looks good.
API and Platform Integrations: CRM connections, third-party platform integrations, feed management, and custom development for complex technical requirements.
Site Maintenance and Support: Ongoing support with a named team. Not a ticket system. Not a queue. The people who built the site are the people who fix it.
Accessibility and Compliance: WCAG standards, cookie consent frameworks, and sector-specific regulatory requirements handled at build, not added on afterwards.
How We Build Your Website
- Discovery and Strategy: Before design starts, we establish what the site is actually for. What traffic will arrive and from where. What the conversion goal is. What the current site is getting wrong and why. That conversation includes the development team and the campaign team together, not separately with a brief sent between them afterwards.
- UX Design and Wireframing: Structure before aesthetics. We map the user journey first. Where traffic is coming from. What visitors need to see at the top of the page. Where drop-off typically happens in your sector. The visual design comes after the architecture is right, not the other way round.
- Development and Build: In-house. No exceptions. No subcontracting to an offshore studio to protect margin. The team that wrote the spec is the team that builds to it, which means nobody is working from a brief they did not write. Questions get answered by the same people who asked them.
- Testing, QA, and Tracking Verification: Every device. Every browser. Every conversion event. Every tag checked firing before anything goes live. If we are managing your paid campaigns, we do not launch until the tracking is clean, because the alternative is spending budget on data we cannot trust.
- Launch and Ongoing Support: Launch is not a handover. The first four weeks post-launch include active monitoring as standard. After that, our support agreements keep the same team on the account. When something needs fixing, you are not starting a new conversation with someone who has never seen the site.
Why Choose ActiveWin for Web Development
140+ In-house specialists. No outsourcing.
12+ Years in ultra-competitive sectors
ISO Certified processes at every stage
Three people in 2013. Betfred’s entire digital operation. An industry where competitors spend millions on paid media, organic rankings are fought over by global operators, and a checkout page that loads slowly costs real money in abandoned transactions. That is where ActiveWin’s development practice was built, and it is a harder proving ground than most agencies encounter.
Prolific North has ranked us in their top 50 digital agencies every year since 2014. We have won Digital Marketing Company of the Year at the Northern Digital Awards. Those awards reflect the team, not just the work, 140+ people who are in the building, working the accounts, building the sites.
If another agency has quoted you and used the word “partners” when describing their development capability, ask who the partners are and where they work. We can tell you exactly who builds your site because they are the people you will meet when you come in. Talk to our consultants if you want a straight answer before you commit.
Web Development Across Every Sector
We have always worked in sectors where a site that performs badly has immediate commercial consequences. That background is what our development standard is tested against.
- iGaming and Betting
- Financial Services
- Healthcare and Medical
- E-Commerce and Retail
- Property
- Recruitment
- Sports and Entertainment
- Travel and Hospitality
- SaaS and Technology
- Business Services
Your Website Should Be Working Harder Than It Is
If your site is not converting the way it should, or you are planning a new build and want it done by a team that has to live with the results, get in touch. No pitch deck. No obligation. Just an honest conversation about what your site needs to do and whether we are the right people to do it.
Web Development Questions We Get Asked
Yes. We audit first, covering performance, tracking, security, and code quality. We will tell you what is worth keeping and what needs replacing rather than defaulting to a full rebuild. Some existing sites are better than clients have been told. Some are worse. We give you the honest answer.
A campaign landing page can go live within days. A full e-commerce build typically takes eight to sixteen weeks. Timelines are set at the start and any changes are flagged before they become delays, not after a deadline has already moved.
The first four weeks include active monitoring as standard. After that, we offer ongoing support agreements with a named contact, not a shared inbox. Performance is reviewed, not just maintained.
No. Development-only projects are the same standard as everything else we build. That said, if you are running paid campaigns elsewhere and your tracking is set up incorrectly, we will tell you. We will see it in the data regardless.
Ready for the Fast Lane?
You’re Digitally Driven like us. That’s great – it means you’re on the right track and geared towards winning performance. You don’t win without the occasional stop-off to evaluate and optimise though. We’re offering you a free pit stop consultation: 30 minutes with our expert team to diagnose anything holding you back, and shed light on opportunities to accelerate past your goals. Book your pit stop today and we promise there’ll be no more driving puns.
Speak to Josh
