As the gaming industry continuing to grow at such a rapid rate – the competitive side, in particular – so too does our interest. Earlier this week, the ActiveWin team were invited along to Pure Technology Group’s flagship competitive gaming tournament, Pure Esports.
Their strong industry connections meant they were well-placed to enter into the esports arena and the digital focus made ActiveWin a perfect fit.
This was the opening date in a series of multi-industry events that PTG has lined up for 2020, so make sure to keep an eye out for what they have in store next.
Hosted at Duke Studios, Pure Esports was an invitation-only tournament, with just two spots on the roster up for grabs. We knew we had to put our best foot forward and selected two top gamers to fly the flag for ActiveWin.
Step up, Cyrus Bulsara and Danny Jones: two of the biggest gaming enthusiasts from our SEO and content team. They were set for a night of fun, entertainment and, hopefully, victory – with some top pro gamer prizes to boot!
Sponsored and kitted out by HP and Lenovo, the evening opened with presentations from both companies showing off their tech – a good deal of which was playable on the night.
Lenovo opened the floor debuting the latest addition to its Legion series of gaming laptops; the tagline for this model is ‘Stylish on the outside. Savage on the inside’, and with the specifications we saw, it’s easy to see why.
Next up was HP, who showcased their well-established gaming PC series, the Obelisk, as well as two new laptops: the Elite Dragonfly and the Omen X. The ‘lighter than air’ Dragonfly is designed primarily for business and professional purposes, the Omen X for high-end PC gaming.
Let the Games Begin
The tournament itself was split into three rounds that got shorter and shorter as you approached the final round. The competition featured 40 players who received game tokens at the start of the evening.
These tokens could be used for any of the available games across the four platforms: PC, Console, Arcade and VR (virtual reality). The catch was that you had a limited number of tokens and could only play each game once per round.
This meant you only had one opportunity to put up a big score each time. A total average score determined the winners of each round and who would advance.
ActiveWin came out of the blocks early, with Cyrus Bulsara landing himself in the top five, after a star-showing on both FIFA 20 and CoD (Call of Duty: Modern Warfare). Danny Jones also made a splash by putting up an impressive score on FIFA, but didn’t fare so well elsewhere.
Our two challengers are console gamers, so they couldn’t compete against the likes of the regular PC players. However, they put in respectable performances on classic arcade games like Pacman and Tetris, as well as the VR game, Beat Saber.
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Scores on the Doors
After three and a half hours of intense gaming action, the final scores were totted up. Whilst Jones dropped out of the running in the second round, Bulsara battled to fourth place overall. An impressive competitive debut for Bulsara.
The prizes on offer were equally as impressive. As well as an Xbox Elite Controller, there were high-end gaming chairs, headsets and even gaming backpacks on offer. There was some serious ability on show and the winners couldn’t have been more deserving, so congratulations to them.
Last but not least, we want to say thank you to Pure Technology Group and Duke Studios for having us. The evening was a resounding success, especially given it was their first time hosting a competitive gaming event. We had a fantastic time and look forward to hopefully being invited back next year.
If you work in sports marketing, esports or gaming in general, and need a team of all-stars to supercharge your digital campaigns, get in touch with us.