As the esports gaming industry continuing to grow at such a rapid rate – the competitive side, in particular – so too does our interest. Earlier this week, the ActiveWin Media team were invited along to Pure Technology Group’s flagship competitive gaming tournament, Pure Esports.
Their strong industry connections meant that they were well-placed to enter into the competitive gaming arena and the digital focus meant that ActiveWin made a perfect fit. This was the opening date in a series of various dynamic, multi-industry events that PTG has lined up for the 2020 calendar year, so make sure to keep an eye out for what they have in store next.
Hosted at Duke Studios multi-purpose events and workspace, Pure Esports was an invitation-only tournament, with just two spots on the roster up for grabs. With that in mind, we knew we had to put our best foot forward and select two top gamers that could fly the flag for the ActiveWin family. Step up, Cyrus Bulsara and Danny Jones, two of the biggest gaming enthusiasts from our SEO and content team, who would be in for a night of fun, entertainment and, hopefully, some top pro gamer prizes.
Sponsored and kitted out by HP and Lenovo, the evening opened with presentations from both companies showing off both new and current tech, a good deal of which was playable on the night. Lenovo opened the floor debuting the latest addition to its Legion series of gaming laptops; the tagline for this model is ‘Stylish on the outside. Savage on the inside’ and, with the specifications we saw, it’s easy to see why.
Next up was HP, who showcased its well-established pre-built gaming PC- the Obelisk – and two of its newest laptops; the HP Elite Dragonfly and the Omen X. The ‘lighter than air’ Dragonfly is designed primarily for business and professional purposes, the Omen X is for high-end PC gaming, and this newest model in the line of products certainly seems like it’s living up to that reputation.
Let the Games Begin
The tournament itself was split into three rounds that got shorter and shorter as you approached the final round. The competition featured 40 players who received game tokens to play any of the games on offer across the four platforms: PC, Console, Arcade, and VR (virtual reality). The catch was that, as well as having a limited number of tokens, you could only play each game once per round, meaning you only had one opportunity to put up a big score each time; a total average score determined the winner.
ActiveWin came out of the blocks early, with Cyrus Bulsara landing himself in the top 5 from the very first round, after a star showing over at the console section on both FIFA 20 and CoD (Call of Duty: Modern Warfare). Danny Jones also made a splash early on by putting up an impressive score on FIFA but didn’t fare so well on other games or platforms. Our two challengers are mainly console gamers, so they couldn’t compete against the likes of the regular PC players. However, they did put in a respectable performance on classic arcade games like Pacman and Tetris, as well as the pulse-raising VR game, Beat Saber.
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Scores on the Doors
After three and a half hours of intense gaming action, the final scores were totted up and, whilst Jones dropped out of the running in the 2nd round, Bulsara battled to 4th place in his competitive debut. The prizes on offer were equally as impressive, including an Xbox Elite Controller, high-end gaming chairs and headsets, and a gaming backpack built for all of your gamer needs. There was some serious ability on show, but the winners couldn’t have been more deserving, so congratulations to all of them.
Last, but by no means least, we want to say thank you to everyone at the Pure Technology Group for having us. The evening was a resounding success, especially given that it was their first time hosting a gaming-related event – we had a fantastic time and look forward to hopefully being invited back next year.
If you work in sports marketing, particularly Esports, and need a team of all-stars to supercharge your digital campaigns, get in touch with us.