Bucky Bingo is a popular online igaming site, hosting a variety of bingo rooms and slot games. When the brand made the transition from land-based Buckingham Bingo Halls to online, the site was not attracting as many players as the bingo halls.
ActiveWin was appointed to offer support and devise a PPC and SEO strategy to focus on improving UX and driving quality traffic. Our job was to implement a strategy that would be effective and fast.
WHAT WE DID
Traditional on-page SEO takes several months to start to make an impact, so ActiveWin devised a robust PPC strategy to acquire new players while the organic team focused on backlink building, on-page SEO, content marketing, internal link building, and technical SEO, which was able to significantly boost rankings for the site’s most popular game ‘Rainbow Riches’.
increase in Deposits
increase in Revenue
By combining these elements with a targeted SEO keyword strategy, we were able to move Bucky’s most popular slot game, Rainbow Riches from position 23, to 4th on the first page of Google search engine results (SERPs).
To rank on the first page of Google for a highly searched game against websites with huge PPC budgets and SEO teams, this is an impressive achievement.
There was also an overall increase of new users to the site by 28%, which in turn drove deposits and revenue.