BUCKY BINGO

ActiveWin devised and implemented a PPC and technical SEO strategy, which took Bucky Bingo to the first page of Google for its most competitive keyword. This is how we did it.

THE BRIEF

Bucky Bingo is a popular online i-gaming site, hosting a variety of bingo rooms and slot games. When the brand made the transition from land-based Buckingham Bingo Halls to online, the site was not attracting as many players as the landbased locations.

ActiveWin was appointed to offer support and devise a PPC and SEO strategy to focus on improving UX and driving quality traffic. Our job was to implement a strategy that would be effective and fast.

Bucky Bingo on desktop and mobile.

WHAT WE DID

Traditional on-page SEO takes several months to start to make an impact, so ActiveWin devised a robust PPC strategy to acquire new players. Meanwhile, the organic team focused on backlink building, on-page SEO, content marketing, internal link building, and technical SEO, which was able to significantly boost rankings for the site’s most popular game ‘Rainbow Riches’.

Welcome to Bucky Bingo.
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RESULTS

By combining these elements with a targeted SEO keyword strategy, we were able to move Bucky’s most popular slot game, Rainbow Riches from position 23, to 4th on the first page of Google search engine results (SERPs).

To rank on the first page of Google for a highly searched game against websites with huge PPC budgets and SEO teams, this is an impressive achievement.

There was also an overall increase of new users to the site by 28%, which in turn drove deposits and revenue.

Bucky Bingo case study results.
Dee Skinner
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GOT A QUESTION?

Contact our Business Development Manager Dee Skinner if you want to know more. She’ll be happy to help you!

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