The PPC Brief
CardOne Money provides small, new, and sole business owners the opportunity to quickly open current accounts in less than 10 minutes. It was amongst the first providers of safe B2B online banking experience, preceding services like Revolut and Monzo.
What We Did
ActiveWin created tailored PPC ads and display banners directing highly relevant audiences to bespoke landing pages. We carefully grouped keywords and filters, therefore driving far more relevant traffic to apply for B2B current accounts. Given
ActiveWin’s expertise within the most competitive PPC bidding categories, our highly skilled team specifically structured the bids to effectively compete with other top financial services on a much smaller budget.
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increase in applications
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increase in Conversions
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decrease in CPA
Results
Proactively micromanaging the bidding process throughout the day had an impact of an 82% increase in applications, a 64% increase in conversions and a 21% decrease in cost per acquisition.
Plus, learnings from PPC were shared with CardOne’s in-house marketing team to apply to organic campaigns, which dramatically increased SEO results.
WANT TO KNOW MORE?
ActiveWin wants to help e-commerce brands to dramatically improve their online acquisition. If you want to talk about the challenges you face, call Dee to arrange a chat about how we can help you.
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