The PPC Brief
CardOne Money provides small, new, and sole business owners the opportunity to quickly open current accounts in less than 10 minutes. It was amongst the first providers of safe B2B online banking experience, preceding services like Revolut and Monzo.
What We Did
ActiveWin created tailored PPC ads and display banners directing highly relevant audiences to bespoke landing pages. We carefully grouped keywords and filters, therefore driving far more relevant traffic to apply for B2B current accounts. Given ActiveWin’s expertise within the most competitive PPC bidding categories, our highly skilled team specifically structured the bids to effectively compete with other top financial services on a much smaller budget.
increase in applications
increase in Conversions
decrease in CPA
Proactively micromanaging the bidding process throughout the day had an impact of 82% increase in applications, 64% increase in conversions and 21% decrease in cost per acquisition. Plus, learnings from PPC were shared with CardOne’s in-house marketing team to apply to organic campaigns, which dramatically increased SEO results.
WANT TO KNOW MORE?
ActiveWin is looking to partner with e-commerce brands on improving their online acquisition. For instance, if you want to talk about the challenges you face, call Dee Skinner to arrange a chat about how we can help.Contact