First Achieve began as a recruitment site exclusively in the food and drink industries, focused on the Glasgow market. The board retained ActiveWin to undertake a complete rebrand and site rebuild. However, they also needed to expand into highly competitive verticals such as technology, marketing, engineering, and senior-level recruitment, as well as establishing a presence in Manchester.
What We Did
ActiveWin’s branding team conducted extensive research into the demographics of each target market, For instance, the persona for a London-based C-level executive in engineering is very different from the same level in Liverpool.
This data was used to create the look and tone of voice for the new website. However, once the site went live, ActiveWin continued to improve First Achieve’s digital footprint by creating shareable content to push out through social channels.
increase in users
increase in submissions
decrease in bounce rate
Within the first three months of the relaunch, there was a vast improvement in organic traffic quality. For instance, several top technology businesses in Manchester retained First Achieve as their recruiter.
GOT A QUESTION?
Building a great looking website does wonders for branding. However, search engines won’t be able to find you if it isn’t set up properly. Contact Brian Young for a free consultation and site audit today.Contact