SEO & Content Marketing

When it comes to search engine marketing, your site set-up and UX functionality are just as important as the content, so powerful SEO strategies must go far beyond blogging with keywords.

Technical SEO

Technical SEO is another way of referring to onsite work that is done in addition to content. It lays a strong foundation for optimal organic ranking through titles, tags, page structure and coding. Your site’s CMS, UX, URL structure, and ‘back-end’ are just as important as the on-page content.

ActiveWin has gained a thorough understanding of what drives rankings from building and launching multiple in-house brands, so we know what works (and what doesn’t) with search engine marketing.

Content Optimisation

Smart content strategies not only use sophisticated tools to identify the best keywords; it’s imperative to incorporate them into webpage copy that is optimised for better SEO ranking. Content must be clear, engaging, and relevant to the reader.

Our team of trained writers know how to improve the quality of SEO-optimised content on your site to boost Google rankings by following the latest best practice guidelines.

Content is a key part of overall SEO marketing

Organic social

To augment paid social campaign, amplifying your blog content, or sending activity signals to search engines for new businesses, we can create a social calendar that lets customers and search engines know what your business is about.

It’s a tricky balance between promoting your product or service and engaging your target audience. The AcitveWin crew have the know-how to maximise your social media output on a consultative basis.

organic social marketing
Dee Skinner

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Talk to us about how a perfectly blended strategy of earned media and paid search options can help you dominate SERPS.

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How does SEO work?

SEO helps search engines like Google and Bing use ‘robots’, ‘bots’, ‘spiders’, or ‘crawlers’ scan pages on websites to determine which pages on the internet best answer a query from a user.

The search engines collect and categorise this information, ready to serve it up on the SERP (search engine results page).

Ranking factors (aka signals) allow the search engines to decide how results appear.

Each search engine has its proprietary algorithm, with Google having the largest share of searches around the world.

Google, in particular, uses E-A-T, which stands for expert, authoritativeness, and trustworthiness. They want the most relevant results to appear from trusted sources which have shown expertise through their online content.

ActiveWin specialises in optimising site content with these factors in mind.

Why is SEO marketing important for digital conversion?

Organic search is often the best source of digital leads for companies that rank well for relevant terms.

It also serves as a trust indicator for searchers who see an organic listing at the top of a page along with a paid ad or inclusion on a featured snippet or knowledge panel.

How does SEO marketing support PPC?

It’s a well-known strategy for brands to bid on competitor names and products, which seeks to grab clicks from searchers.

However, this strategy can backfire at times, because a user might deem it as trying to deceive them.

When a searcher sees a PPC listing along with a high-ranking organic result, they feel confident that the click will bring them to the site they intended to visit.

But a brand needs to be at the top of the SERP to gain this trust factor; which is why SEO marketing is so important. SERP visibility can have a dramatic impact on conversion for PPC and SEO.

Why does Link Building Help SEO Strategies?

It’s no secret that Google’s algorithm prefers high-quality links to your site as a sign of your expertise and trustworthiness.

On the flip side, you will do plenty of damage to your rankings by having a bundle of links from spammy sites.

Link building involves a tremendous amount of work and know-how to be effective. Considering the link algorithms of most search engines are a mystery, it requires constant maintenance.

Another area that many site owners overlook is the power of an excellent internal linking strategy.

Again, it requires extensive knowledge on knowing what to link to and the anchor text to use.

Where Does Content Marketing Fit in with SEO?

The process of creating credible, informative content is quite labour-intensive. Stuffing pages with keywords without much thought about the quality or the purpose it will serve.

Work with content specialists to improve SEO-effectiveness of your existing copy, without black-hat tricks like keyword stuffing or filler content.

Algorithms are sophisticated enough to tell if a page is full of keywords or are genuinely looking to provide the best information with the user intent in mind.

What is Technical SEO Marketing?

The term ‘technical SEO’ strikes fear into the hearts of marketers, but it doesn’t need to be that way.

Technical SEO is the process of optimising page set-up to make it easier for search engines to understand your site. It helps Google bots to access, crawl, interpret, and index site content quicker.

Technical SEO marketing includes the set up of your page URL’s, titles, meta information, alt files, and keyword structure. Successful technical SEO requires experience and expertise, and it lays the foundation for excellent SEO results.

SEO in Action

Do you want to see how a real life SEO campaign works? Check out our GGRecon case study to read more on how we improved their follower engagement by focusing on a dedicated keyword strategy.

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