At ActiveWin, we’ve established an enviable reputation as a leading pay-per-click (PPC) agency in manchester. It’s safe to say we know a thing or two about developing impactful PPC campaigns for our brand partners. After honing our techniques over the last decade, we’ve developed tried and tested approaches that really work. So we thought we’d share some hints and tips to show you how to create a PPC strategy that hits the target.
In the right hands, with the right strategy, PPC can be a potent digital marketing tool. At ActiveWin, we have years of experience setting up and managing successful PPC campaigns for a wide range of clients.
In our experience, PPC campaigns are one of the most effective tools for businesses looking to increase website traffic, engage their target audience and generate leads. So what is the secret of PPC success? A solid strategy.
CORE PPC STRATEGIES
The success of any PPC campaign lies in having an effective strategy in place before launching it. Here are some core PPC strategies that lay the foundations of any successful campaign:
Define your goals – The starting point for any successful PPC campaign is to define your goals. When you know what you want to achieve through your PPC campaigns you can create effective ads that deliver maximum ROI.
Budget carefully – There is no escaping the fact that PPC ad costs have increased, which makes it more important than ever to budget effectively to wring the maximum amount of value out of your ad spend.
Identify keywords – Identify relevant keywords for your ad campaigns to maximise the success of your campaigns. Remember too that this is an ongoing process of refinement because search behaviour is constantly evolving.
Design your ads – Now it’s time to create engaging and eye-catching ads that drive clicks and convert leads into customers. This is especially important in the current climate of limited targeting and rising automation.
Track performance – It’s vital to track the performance of your PPC campaigns so you can optimise them for better results. Analyse post-click behaviour and identify any recurring trends in order to refine your strategy.
By following the above steps, you can create a successful PPC campaign that will drive web traffic and achieve positive outcomes for your business.
REAL-WORLD CASE STUDY
A perfect example of the impact a well-executed paid media campaign can have is our work with Card One Money. Through a combination of tailored PPC ads and display banners, carefully grouped keywords and structured bids we were able to drive highly relevant traffic to apply for their B2B current accounts. As a result, they achieved an 82% increase in applications, a 64% increase in conversions, and a 21% decrease in cost per acquisition.
INDUSTRY INSIGHTS AND TRENDS
PPC advertising is an ever-evolving landscape with new trends emerging regularly. We’ve already touched upon some of the hot topics affecting the industry at the moment, but they bear repeating.
First and foremost, soaring costs are making budgeting and achieving a reasonable ROI harder than ever. Couple this with the fact that targeting is becoming increasingly more limited and the need for eye-catching ads has never been greater.
Of course, one PPC expense that might be worth your while is PPC automation. A growing crop of PPC software has emerged, which can broadly help to improve efficiency, boost the performance and scalability of your ad campaigns, and eliminate human error.
These types of tools vary in their cost and complexity, but as with much of the digital landscape, AI and automation software is here to stay. So use it to your advantage!
OPTIMISE YOUR PPC CAMPAIGNS
When it comes to improving your PPC campaigns, there are a few simple yet effective steps you can take to get the most out of your strategy. Here are some tips to enhance your campaigns:
Use negative keywords – By using negative keywords in your PPC campaigns you can eliminate any irrelevant searches. As a result, you can ensure the right people see your ads and save money by avoiding wasted clicks.
Optimise landing pages – A well-optimised landing page, which is tailored to your specific ad and contains relevant product or service information and a clear call to action, can ensure a seamless user experience.
Use A/B testing – Make the most of A/B testing wherever possible to identify which of your ads are performing the best and what specific changes need to be made in order to improve results.
Track conversions – Tracking conversions accurately will enable you to measure the success of your campaigns effectively and make adjustments as needed to maximise the performance of your ad campaigns.
Following these simple yet effective tips and you can easily optimise your PPC campaigns for the better.
SPEAK WITH ACTIVEWIN
Now you know how to create a PPC strategy, hopefully you’re feeling inspired to get going. Of course, if you could benefit from the help of a leading PPC agency in Manchester, the team at ActiveWin is here to support you with our tailored digital marketing services.
With decades of experience under our belts, we can help you to refine your PPC strategy, select the most suitable platform, and develop optimised landing pages that ultimately convert traffic into profit. Contact us today.